It’s an intimate, personalized experience for every consumer, and one that keeps customers coming back time and again. In a matter of seconds, the character on the label will come to life in an incredibly realistic video during which the criminal will tell his entire story and the tale of how he was exiled to Australia. Simply download the 19 Crimes app through the App Store or Google Play, and use the built-in camera to point your phone at the wine label. Each bottle and its character are essentially able to come to life through a connected app and augmented reality. But 19 Crimes brought something else completely new to the wine industry. The unique, interactive element of the products was a huge hit, particularly among the millennial market. The brand launched with a Cabernet Sauvignon and two red blends and the corks featured any of the first five of 19 crimes, from Grand Larceny through Impersonating an Egyptian. With the legacy of an enormously successful parent company looming overhead, 19 Crimes entered the market as a near-instant success. It’s delightfully easy to drink, well-priced, and a wonderful conversation piece to feature at your next gathering. A true fan of the brand will want to collect each bottle to appreciate each story living on through the wine.Īnd let’s not forget the wine itself, of which there are seven reds and one Chardonnay. The brand brings a bit of debauchery back to wine with a collection of eight bottles featuring criminals accused of one of 19 different crimes. And it’s no wonder wine lovers were intrigued since the entire brand is centered on an unexpected theme – criminals. Introduced in 2012, 19 Crimes became the newest member of the Treasury Wine Estates portfolio, quickly accelerating into a world-wide phenomenon. They say never judge a bottle of wine by its label, but in the case of 19 Crimes, the wrapping carries a unique bit of history you won’t want to miss. 19 Crimes: A Review of the Brand and Its Fascinating Labels - July 4, 2022.Freakshow Review: A Review of Michael David’s Most Outrageous Brand! - July 5, 2022.Apothic Red Review: From Industry Disruptor to Household Staple - July 7, 2022.
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